Interactive Store Display for Electrolux by F/Nazca Saatchi & Saatchi.
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Electrolux launches an unknown action in São Paulo, Rio De Janeiro and Curitiba, where virtual displays could be seen until the end of the month May. Those displays will be interactive and sensitive to consumers movements. Each display showcases four products; Refrigerator, stove, washer and microwave along with a human-size projection which interacts with the products around. Everyone that walks by the display is surprised by 15 different recorded situations.
This instalation was produced by Tamago Audio Visual and Created/Developed by F/Nazca Saatchi & Saatchi Brazil.
Watch the making of video below and understand a little bit more about this funny and challenging project.
